IDENTIFY AT A BASIC LEVEL HOW THE PRODUCTS AND SERVICES ARE MADE AVAILABLE
This just needs simple statements as to how the products are made available to the customers of the organisation
What attracts people to Alton Towers - what is it about?
How is it made available to the customer....
accessibility, brown signposts
provision of car parks, coach parks etc as visitors are expected from a wide catchment area
Accessibility within the attraction - provision made for wheelchairs, push chairs etc?
How do people find out about Alton Towers - distribution channels?
TV advertising
press
website
booking through agents e.g. last minute.com
exhibitions - lifestyle and leisure
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