improve customer service.
examples of records you could refer to include:
- customer complaints
- accident report forms
- booking records
how might records improve customer service?
- more efficient
- improve safety and security
- lead to repeat business
- increased sales
- give edge over competition
- satisfied customers
- better public image
For example, accidents are bound to damage an organisation’s reputation and be an unpleasant experience for the customer involved.
By keeping an up-todate book or database of accident record forms, frequently occurring accidents can be spotted and steps taken to avoid them happening again.
The talk we had stated that besides general data kept on REP club members, they also recorded details of which performances have previously been booked. This enables them to send leaflets out relating to future performances which might be of interest to the customer - increased sales.
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