Deadline for C 24th October
Deadline for D 10th November
Deadline for E 17th October
Deadline for F 1st December
Deadline for the finished portfolio
5th December 2008
Mock exams start on Monday 8th
We need to assess this work before theend of term as it needs to be submitted to OCR
You have 6 weeks
that is 24 hours of lesson time
18 hours of homework time.
DO NOT WASTE TIME AND FALL BEHIND
Sunday, 19 October 2008
F3 Demonstrate ability to plan and produce their promotional materials, stating aims, objectives, target audience and evaluate the finished product
You need to produce a mini report on your promotion.
Use the headings
Use the headings
- Aims
- Objectives
- Target Audience
- Evaluation
You must include all draft designs as evidence of planning
Your evaluation should consider the finished product in terms of papeal to the target audience, impact, use of colour and graphics. It may prove useful to produce a questionnaire to seek response to your promotional materials. The results of which will assist in your evaluation
F2 Produce an item of promotional material that shows imagination and is appropriate for a stated target audience
This is the fun bit!
If your target audience is young children, then your promotional material needs to be attractive, fun, have colour, be clear or simple in design, use language that can be accessed, have typical identifiable characters.
Consider AIDA again
A = Attention
I = Interest
D = Desire
A = Action
Hint:
If your target audience is young children, then your promotional material needs to be attractive, fun, have colour, be clear or simple in design, use language that can be accessed, have typical identifiable characters.
Consider AIDA again
A = Attention
I = Interest
D = Desire
A = Action
Hint:
- make sure you state your target audience and produce an item that is:
- appropriate for the target audience
- contains all of the relevant information presenting it accurately
- use inagination in terms of display or format
F1 Produce a peice of promotional material that includes the basic information for an identified target audience
step 1 - who is your chosen target audience?
Step 2 produce a mood board highlighting the tastes and trends among your target audience
The basic information that needs to be included in your promotional material includes:
price
place - make sure you give contact details, where is it, more details can be found where?
product
promotion
What will your pormotional material be? keep it simple and achievable:
leaflet
poster
T-Shirt
mug
calendar
Promotional materials can include
Advertisements
brochures and leaflets
merchandising materials
videos
press releases
internet sites
Step 2 produce a mood board highlighting the tastes and trends among your target audience
The basic information that needs to be included in your promotional material includes:
price
place - make sure you give contact details, where is it, more details can be found where?
product
promotion
What will your pormotional material be? keep it simple and achievable:
leaflet
poster
T-Shirt
mug
calendar
Promotional materials can include
Advertisements
brochures and leaflets
merchandising materials
videos
press releases
internet sites
E3 Analyse the SWOT techniques for the chosen organisation identifying areas the organisation needs to consider for furture development
Write a new heading using the one given above.
Analyse the SWOT analysis and explain the areas the organisation needs to consider for future development.
For each point start a new paragraph.
What are the threats to the organisation? How can it alleviate the threat or cope around it?
What are the weaknesses of the organisation? what improvements and strategies can be put into place to improve this situation?
Perhaps some strengths such as an excellent reputation and unique product could lead them to expanding and opening new facilities to exploit new markets.
Dwell time - an imprtant factor in price determination in which customers decide whether a product offers value for money. Perhaps a new attraction could be added to increase the dwell time
Lack of pricing policies
The organisation may be reaching decline in the product lifecycle. Could they extend the lifecycle by revamping and attracting. Why have Alton Towers recently decided to close the Corkscrew ride?
Market research may be poor and new market research could identiry improvements that would have a significant impact
Does the organisation provide a first class shopping experience?
Analyse the SWOT analysis and explain the areas the organisation needs to consider for future development.
For each point start a new paragraph.
What are the threats to the organisation? How can it alleviate the threat or cope around it?
What are the weaknesses of the organisation? what improvements and strategies can be put into place to improve this situation?
Perhaps some strengths such as an excellent reputation and unique product could lead them to expanding and opening new facilities to exploit new markets.
Dwell time - an imprtant factor in price determination in which customers decide whether a product offers value for money. Perhaps a new attraction could be added to increase the dwell time
Lack of pricing policies
The organisation may be reaching decline in the product lifecycle. Could they extend the lifecycle by revamping and attracting. Why have Alton Towers recently decided to close the Corkscrew ride?
Market research may be poor and new market research could identiry improvements that would have a significant impact
Does the organisation provide a first class shopping experience?
E2 Produce a detailed SWOT analysis for the chosen orgnaisation
You must write as many points as you can under
Strengths
Weaknesses
Opportunities
Threats
make sure your points are detailed. Explain thoroughly why you think it is a strength, weakness opportunity or threat.
Strengths
Weaknesses
Opportunities
Threats
make sure your points are detailed. Explain thoroughly why you think it is a strength, weakness opportunity or threat.
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