F2 Produce an item of promotional material that shows imagination and is appropriate for a stated target audience

This is the fun bit!

If your target audience is young children, then your promotional material needs to be attractive, fun, have colour, be clear or simple in design, use language that can be accessed, have typical identifiable characters.

Consider AIDA again

A = Attention
I = Interest
D = Desire
A = Action

Hint:

• make sure you state your target audience and produce an item that is:
• appropriate for the target audience
• contains all of the relevant information presenting it accurately
• use inagination in terms of display or format