step 1 - who is your chosen target audience?
Step 2 produce a mood board highlighting the tastes and trends among your target audience
The basic information that needs to be included in your promotional material includes:
price
place - make sure you give contact details, where is it, more details can be found where?
product
promotion
What will your pormotional material be? keep it simple and achievable:
leaflet
poster
T-Shirt
mug
calendar
Promotional materials can include
Advertisements
brochures and leaflets
merchandising materials
videos
press releases
internet sites
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