D3 Suggest alternative ways the organisation could use its existing records to improve customer service provision in the organisation

In order to complete everything required for d3, you need to look at existing customer records and suggest amendments to them or alternative ways that the records could be used to develop customer service.

Existing customer records you could consider are the

• complaints record
• booking record
• accident record
• customer questionnaire record
  
  For example, a suggestion/comment box in the foyer area may help dissatisfied customers highlight weaknesses rather than just walking away feeling disappointed never to return. Comment cards could be left on tables in the bar area or on seats prior to a performance.
  
  The REP sends out customer surveys to REP club members - but how do they cater for the members of the audience who might have a complaint.
  
  Would it be possible to have a posting box and postcards available in the foyer for customers to record their comments?
  How could this be effectively managed?
  
  Is there a public notice board where customer concerns are highlighted and the action being taken and a deadline for this to be completed is shown? This is seen in David Lloyd Health Club
  
  The state of toilets is very important particularly for organisations where food is served. Are records kept at the Rep?
  
  What about staff that leave an organisation? Are staff reasons for leaving logged? Internal customers are extremely important, and time and money invested in training them is wasted if there is a high staff turnover, especially if they are leaving because of conditions in their working environment,