All leisure and tourism facilities need to make sure their customers are happy with the service they receive because customers are the most important part of any successful organisation.
Customer service is about looking after customers - putting them first. It is about caring for and about the customer. It is putting yourself in their position - how would you wish to be treated.
Remember that customers are both internal (staff) and external (those buying or experiencing products and services)
Good customer service should be the main aim of everyone working within the organisation.
Customer service includes all contact with the customer:
- face to face
- over the telephone
- via letter or email
Now consider Birmingham Repertory Theatre
Where is it?
What does it provide?
What is its mission statement
What is its customer care policy? - look on the website
Marks are awarded for a basic description including a basic definition and how this is applied to the organisation.
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