C2 explain fully the benefits of effective customer service procedures to the organisation

You need to explain the benefits of customer service procedures.

‘Procedures’ means the way organisations do things and the rules that staff must follow.

Procedures you could consider include:

• booking procedure
• complaints procedure
• health and safety procedure - including risk assessments
• evacuation procedure
  
  How will these procedures benefit Birmingham Rep?
  
  What procedures are in place with regards to booking tickets? How does this benefit the Rep? Think about how they record what seats are available still, how do they know if customers have booked before? is a database kept of customers - why? how does this benefit the Rep?
  
  What procedures are in place for customer complaints? How does this procedure benefit the Rep theatre. Think about how they record complaints, follow up on complaints, who deals with complaints. why keep records?
  By keeping a record of a customer’s requests, comments or customer service questionaire results the Rep can be pro-active when devising a new programme of events or plays for the forthcoming season. It enables the customer's point of view to be considered when discussing how to improve its provision for all customer groups.
  
  
  How does the Rep know about customer needs? what procedures are in place to help people with special needs? How does this benefit the Rep
  
  For the recommendations you made in b3, explain the benefits the changes in procedure or documentation would bring.