Saturday 10 January 2009

C3 Recommend improvements in customer service procedures to increase the benefits to the organisation

Suggest improvements to customer service.
It could be in terms of an alternative procedure or new documentation
All customers should be included

How would recommendations affect
external sales
increased sales
satisfied customers through repeated business and recommendation
a better public image
an edge over the competition
more pleasant place to work in
happier and more efficient workforce
improved job satisfaction
improved chances of promotion within the organisation



Katie came up with a brilliant idea for improving booking procedures - she suggest that the online booking procedure has the option for customers to pay using a Paypal account. This is a secure method of payment and allows younger customers 15 - 19 to pay for tickets. Often this age group do not have either a debit or credit card. The Paypal account could be linked to a savings account. This would further support the Rep encouraging young adults to visit the theatre with the Friday night scheme.

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