C2

To achieve the full 5 marks your work must be detailed and show a good understanding of market segments and target marketing

Provide a detailed desription of the market research activities undertaken by the organisation to identify market segments



This requires an in-depth description of products showing their target markets

What are the demographics of visitors to Alton Towers?
AB 29%
C1 27%
C2 23%
DE 21%

Female visitors account for 59% of total visitors
Male visitors account for 41%

Ages of visitors to Alton Towers can be broken down into the following age bands:

<10 13.4
11-14 13.7
15 - 17 11.9
18-19 7.3
20 - 24 12.8
25 - 29 7.3
30 - 34 8.0
35 - 39 6.7
40 -44 8.7
45-49 3.9
50 - 54 1.7
55 - 59 1.2
60 - 64 1.0
65+ 2.4



individuals
coach groups
companies
school parties
group organisers