A3 Marketing

ANALYSE THE PRODUCTS AND / OR SERVICES PROVIDED BY THE ORGANISATION IN RELATION TO THE PRICING STRUCTURES

Having described the products, relate them to the pricing structure. Include a list of prices with details of discouts and special offers.

Explain the dwell time and various pricing policies used.

Do you think that the organisation offers value for money


CHECKLIST
1. Have you discussed why products are priced as they are? e.g. competitive pricing, discounts etc

2. Have you calculated the dwell time and compared it with other similar organisations pricing structures? Dwell time is an important factor in price determination in which customers decide whether a product offers value for money

3. Have you concluded whether you think the organisation offers good value for money?

4. Analyse the pricing strategies used in the Leisure and Tourism industry.

Pricing strategies:
market penetration pricing - new product, low cost to try out
cost plus pricing - profit margins
competitive pricing - compate to similar organisations
discount pricing
variable pricing - OAP, child
market skimming pricing - in demand

5. Try to find one example of a product or service from Alton Towers that uses one of the above pricing strategies and explain why they might use this method

6. Compare the prices of entry for Alton Towers with other organisations that offer similar products and services and have similar aims.