SECTION A

THIS SECTION INVOLVES A DESCRIPTION OF THE PRODUCTS AND SERVICES WITH PRICING STRUCTURES THAT THE ORGANISATION OFFERS

What do you need to include to achieve an A-C grade?

• Basically you need to produce a detailed analysis of all of the products and services offered by the organisation. This may range from souvenirs in the shop, to the organisation of conferences and weddings
• You need to include information on the pricing structures of the goods and services on sale. For example, your does the organisation offer discounts for certain groups of people or different times of the year?
• Explain some of the reasons why the organisation might vary its pricing structures. For example, cheaper prices at off-peak times to attract customers
• Comment on the factors that influence the organisation's pricing decisions, for example, the prices of competitors