IN ADDITION TO A FULL DESCRIPTION RECOMMEND ONE ALTERNATIVE APPROACH WHICH THE ORGANISATION COULD MAKE TO IMPROVE AVAILABILITY OF ITS PRODUCTS AND SERVICES
Evaluate the ease of communication. Telephone and assess them on their efficiency in answering and dealing with your enquiry.
Carry out a mock booking over the internet and decide how user friendly it is. (Stop before you get to 'confirm')
To complete this, imagine that you have just been put in charge of marketing at your chosen organisation and your aim is to increase visitor numbers.
To do this you need to look specifically at PLACE in the marketing mix and how this part of the mix at Alton Towers can be improved. The aim of this memo is to persuade the marketing manager to use your recommendations.
Place refers to both physical factors and the distribution channels. What could be improved at Alton Towers?
Make a recommendation showing how their products could be made more available to customers.
This could be in the form of a memo to the manager at Alton Towers
How could you improve the on-line booking procedure?
Are any sections needed on the website?
Could the section on how to get there be improved? what about adding links perhaps to multimap or the AA routefinder service.
Are there details on the website of how to get to Alton Towers by public transport - are these sufficiently detailed.
Is there a service to collect people from main public transport connections?
Evaluate the ease of communication. Telephone and assess them on their efficiency in answering and dealing with your enquiry.
Carry out a mock booking over the internet and decide how user friendly it is. (Stop before you get to 'confirm')
To complete this, imagine that you have just been put in charge of marketing at your chosen organisation and your aim is to increase visitor numbers.
To do this you need to look specifically at PLACE in the marketing mix and how this part of the mix at Alton Towers can be improved. The aim of this memo is to persuade the marketing manager to use your recommendations.
Place refers to both physical factors and the distribution channels. What could be improved at Alton Towers?
Make a recommendation showing how their products could be made more available to customers.
This could be in the form of a memo to the manager at Alton Towers
How could you improve the on-line booking procedure?
Are any sections needed on the website?
Could the section on how to get there be improved? what about adding links perhaps to multimap or the AA routefinder service.
Are there details on the website of how to get to Alton Towers by public transport - are these sufficiently detailed.
Is there a service to collect people from main public transport connections?
Where does Alton Towers advertise?
- schools
- bill boards
- magazines, national press, local press
- Mail shots
- TV
- regional radio
Write a memo describing your recommendation. Make sure you explain fully what your recommendation would involve and why it would be successful. Alton Towers will only use your recommendation if your reasons are convincing and your memo is persuasive.
How to create a memo: - open word
- select file, new and then click on the memo icon to view a choice
- Select professional memo
- edit the text and complete your ONE recommendation
No comments:
Post a Comment