b2

DESCRIBE FULLY HOW THE ORGANISATION MAKES ITS PRODUCTS AND / OR SERVICES AVAILABLE

Describe in detail how Alton Towers makes its products available to customers, with specific reference to 'place'

'Place' refers to the actual location of the facility and how the product is distributed to the customer.

This can be divided into:
1. physical factors of location
2. distribution channels



PHYSICAL FACTORS
Explain how the following physical factors help make the products available to customers:

1. Location - include a map annotated to show the accessibility of the location from M1 and M6. Include a table with the distance, direction and length of journey from major cities to Alton Towers.


2. Signposting - what is the brown signposting scheme? Where do the brown signposts to Alton Towers start to appear?


3. Sufficient car parking for staff and customer? coach and minibus parks?


4. Disabled access? access for pushchairs?


5. Transport links?

DISTRIBUTION CHANNELS

How does the product reach the customer?

Explain how the following distribution channels help make the products available to customers:

1. Communication (giving advice on ticket availability, opening times, directions ... website, telephone, email


2. Stock holding (making sure there are enough products in stock such as sufficient equipment, seats, souvenirs etc) Remember there range of products in Alton Towers is quite vast


3. Transportation (helping customers actually get to the facility)