What do you need to include to achieve an A-C grade?
- This section is focusing on the part of the marketing mix which refers to PLACE. This focuses on how organisations make their products and services available to customers. Organisations may have a range of ways of making their products available and you must give a detailed description of how they do it.
- You also need to make a sensible and practical suggestion of how the organisation could improve the availability of its products / services to potential customers.
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