Alana - using billboards or advertising trailers
Having posters on the sides of buses that advertise Alton Towers or special events
Billboards at railway stations advertising special events
Jack - as customers leave the park they could complete a form with email address. Alton Towers could then form a massive data base and target market segments with special offers.
This would enable families to know about weekend breaks at Alton Towers Resort and Splash landing
Business Customers could get special deals if conferences were held during the low season or quiet periods
Teenagers could be encouraged to attend Halloween Events
Families with young children could be encouraged to attend at quiet periods
This could also be tied in with some sort of loyalty scheme.
Alicia suggests:
Having jingles or advertisements on radio stations such as BRMB. Widening the current circulation or sphere of influence of Alton Towers.
Recommend radio stations - use the internet.
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