Evaluate
'to judge or assess the worth of'
Market research methods:
primary research - information collected by interviewing peopole either face to face or on the phone
secondary research/ desk research making use of inforamtion which may have been published for example reports, statistics, financial records
Look at the customer survey - 'Your opinion Counts'
why ask for the following details:
date of visit
Personal details
Overall Views
What is the benefit of getting information from customers this way. Are the surveys more or less effective than the individual researchers around the park gaining feedback by use of PDAs
Why are evaluation sheets handed out at the end of education talks? What is the benefit to Alton Towers of giving education talks and then getting feedback from them?
Are people likely to repsond to telephone surveys, surveys put under windscreen wipers, postal surveys?
How cost effective is this type of market research activity?
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