D1 comment briefly on the promotional materials / marketing mix of both organisations

Notice here that you are required to look at two leisure and tourism organisations. If you only consider 1 organisation you will only get 2 marks for the whole of section D

you could consider Drayton Manor or Cadbury World, or you could research another organisation of your choice.

The key command words are comment briefly

For each organisation in turn briefly describe how good they are at the following:

Promotional Techniques:
Advertising
direct marketing
public relations
personal selling
displays
sponsorship
demonstrations


Promotional materials:
Advertisements
Brochures and leaflets
marchandising material
videos
press releases
internet sites

You then need to do the same for Organisation 2

You could give each organisation a score /10 and then justify your score

Look at the AIDA evaluation - this is an effective way of commenting on promotional materials

A = Attention Does the promotion grab your attention - if so, why? if not, why not?
I = Interest How does it interest you?
D = Desire Does the promotional material make you want to use the products and services?
A = Action Does this promotional material enable you tyo take action? If so, how?
Telephone number, website, directions, opening times etc

Find examples of Alton Towers promotional products and annotate how they meet the AIDA criteria