Write a new heading using the one given above.
Analyse the SWOT analysis and explain the areas the organisation needs to consider for future development.
For each point start a new paragraph.
What are the threats to the organisation? How can it alleviate the threat or cope around it?
What are the weaknesses of the organisation? what improvements and strategies can be put into place to improve this situation?
Perhaps some strengths such as an excellent reputation and unique product could lead them to expanding and opening new facilities to exploit new markets.
Dwell time - an imprtant factor in price determination in which customers decide whether a product offers value for money. Perhaps a new attraction could be added to increase the dwell time
Lack of pricing policies
The organisation may be reaching decline in the product lifecycle. Could they extend the lifecycle by revamping and attracting. Why have Alton Towers recently decided to close the Corkscrew ride?
Market research may be poor and new market research could identiry improvements that would have a significant impact
Does the organisation provide a first class shopping experience?
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