Sunday 19 October 2008

E1 Produce a basic SWOT analysis for the chosen organisation

You have done this recently in Learning 2 Learn!
You must write a basic SWOT analysis. Write 2 points for each of the 4 parts
S = Strengths internal factors they control
W= Weaknesses internal factors they control
O = Opportunities External factors that they can benefit from
T = Threats External factors Competitive rivals in the business

Hints:
Strengths: location, uniques, valuve for money, excellent promotions

Weakness: lots of competition, poor customer service, short dwell time, in need of refurbishment, poor signage

Opportunities: Extension, better promotion, convert low usage restaurant into internet cafe, use of materials to supplement education talks

Threats: credit crunch - state of the economy, changing attitudes and trends, weather, both good and bad

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