Therefore you must use connective words:
- however
- whereas
- unlike
- similarly
- contrast this with
- better than
- both
It is better than ... beacuse....
Both facilities use similar...
They are different as a result of ....
Recap: What is meant by promotional techniques:
advertising
direct marketing
public relations
personal selling
displays
sponsorship
demonstrations
sales promotions
Promotional materials:
advertisements
brochures and leaflets
merchandising materials
videos
press releases
internet sites
As you are comparing the promotional techniques and materials you need to state which is better and give reasons to explain why. you may want to use a rating system if that makes comparisons easier.
You might want to produce a table:
- type of promotion
- used by organisation 1
- used by organisation 2
- description of quality and differences between the two
Consider
- which organisations promotional material is the highest quality?
- Does one organisation use a form of promotion that the other doesn't?
- Are the organisations promotions cost effective?
- Which organisation promotes itself better?
e.g.
One organisation using 'pester power' better than the other. Alton Towers estimate that children in the family influence 57% of major household purchases
One organisation may use third parties better. e.g. Alton Towers use the following brand partners: Kelloggs, The Sun, The Daily Mail, McDonalds, KFC, Pizza Hut, Coca Cola, Cadbury, Walkers, Tesco and Woolworths. Splash Landing is linked with Imperial Leather
Do both organisations use 'In house promotions' which may be cheap and effective particualrly when sales are down. Alton Towers gave vouchers out in Staffordshire when weather was hitting visitor numbers harshly.
Do both organisations advertise in newspapers, cinemas, poster sites, TV, radio? Does one advertise somewhere that the other doesn't?
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